When thoughts get too heavy ...
They fall over.
This is from the TVC I worked on a few weeks back. It was for an American forestry company, so I doubt whether we'll see the ad in NZ.
The concept was about growing ideas (I think - didn't really pay much attention cos I didn't have to).
This is what a film set in the middle of a douglas fir forest looks like - lots of people in fluoro vests and hard hats.
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